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KeenaBela

KeenaBela is a luxury eco-friendly brand specializing in lounge-wear, resort-wear, and sleepwear. Based in Atlanta, the brand combines premium fabrics with innovative, feminine designs to create sophisticated, comfortable clothing that exudes natural elegance and ease.

Case Study

KeenaBela collaborated with NY7Designs to create a digital presence that reflected their luxurious, eco-friendly brand and resonated with their audience. Their original website failed to capture the elegance and sophistication of their lounge-wear, resort-wear, and sleepwear collections, making it challenging to engage visitors and drive conversions. We designed a visually striking, minimalist website that emphasized their premium fabrics, sustainable practices, and innovative designs. The layout highlights the femininity and effortless style of KeenaBela’s collections with high-quality visuals, detailed product pages, and an intuitive shopping experience. Additionally, we incorporated storytelling elements to emphasize the brand’s commitment to sustainability and quality craftsmanship. After the redesign, KeenaBela saw a 50% increase in web traffic, a 40% boost in online sales, and higher customer retention. The new website now serves as a perfect extension of the brand, offering customers a seamless shopping experience that aligns with KeenaBela’s vision of luxurious, intentional living.

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